Meet Nubi, a bilingual AI guide that walks Latino voters through the midterms

A small cartoon cloud introduces itself as your civic coach and asks a few simple questions: which state or territory you vote in, which county, and which election you are getting ready for. From there, it offers to help you check your registration, choose how and where to vote, or vote early.

That is Nubi, a bilingual tool powered by artificial intelligence that a national Latino civic organization launched this month to help voters find reliable information before the Nov. 3 midterm elections, El País reported on Friday.

Nubi was released in early October by Mi Familia en Acción, which describes it as a coach for civic participation that works in English and Spanish, 24 hours a day. The group’s president and chief executive, Héctor Sánchez Barba, also leads the related organization Mi Familia Vota, according to Univision, which credited both groups with promoting the tool.

Answers for where you live

The idea is to replace a confusing search across several election websites with a short conversation. According to Axios, Nubi works in all 50 states and gives locally specific answers on voter registration, where and when to vote, early voting, mail ballots, citizenship and know-your-rights information. It is available on the web and, Sánchez Barba told Univision, as a smartphone app.

Sánchez Barba told El País that the project began about six years ago with a multidisciplinary team, with the goal of building a central, trustworthy source of information for Latino families. He described the people it is meant to serve as voters who move between Spanish and English, often work irregular hours and may not have time to research how voting works. He told Axios that people should not need to be constitutional lawyers to figure out how to vote.

When El País tested the tool by asking what to do if immigration agents were near a polling place, Nubi responded with guidance on what to do in case of intimidation and phone numbers for reporting threats, the newspaper reported.

Built from community experience

Sánchez Barba credited the organization’s years of door-to-door work for shaping the tool. “You can’t build technology without understanding communities,” he told El País (translated from Spanish). He said the group has seen election misinformation in Spanish confuse voters in past campaigns, including messages telling people to vote on a Wednesday when Election Day was a Tuesday.

Nubi is designed to stay within what its creators have verified. It does not search the open internet; the group supplies it with information from sources it has selected, and human review and guardrails govern what it can answer, according to Axios and El País. When Nubi does not have an answer, it says so and points users to a trusted source, Axios reported. The organization says it will keep the tool updated as voting rules, court decisions and policies change.

The group describes Nubi as nonpartisan. It does not recommend candidates or causes, according to Axios and Univision, and when asked, the tool itself explains that its role is to provide neutral information so users can make their own decisions, El País reported. It also reminds users that voters must be U.S. citizens and at least 18 years old. Sánchez Barba told El País and Univision that Nubi does not retain the personal information users provide, such as ZIP codes, email addresses or phone numbers.

Sánchez Barba told Axios that the tool is not a replacement for knocking on doors, but it can reach rural and overlooked communities that organizers rarely visit.

A large and growing electorate

Nubi arrives as the Latino electorate continues to grow. The Pew Research Center projects that about 39 million Latinos are eligible to vote in 2026, about 16% of all eligible voters, after adding 5.2 million eligible voters since 2022. Pew estimates that more than 4 million of them are young Latinos who turned 18 during that period.

As with any guide, official sources have the final word on deadlines, polling places and rules. Voters can confirm their information at vote.gov or with their state election office.